Skip to content


MOBrien Feb 2022 Relaxed SM
Our Founder

Michael J. O’Brien

As a consultant and executive coach since 1985, Michael unravels the complexities of organizations into easy-to-understand interrelationships. Michael’s diverse background in finance, economics and human behavior enable him to take the seemingly unpredictable relationship side of business and make it tangible and manageable. This clear understanding of corporate cultures has allowed Michael to lead some of the world’s top companies to new perspectives of their strengths and of their challenges, as well as provided one-on-one coaching opportunities to over 4,000 senior executives. Michael has leveraged this gift of discernment by establishing strategic relationships with consulting organizations around the world, as their culture and leadership expert.

Chief Executive Officer

Ali El-Ayoubi

Starting as a Registered Nurse at the bedside, and working through various roles in both the public and the private healthcare sector, Ali endeavored to find a way to bring joy and engagement to her peers.

After completing an MBA in 2018, Ali worked as a consultant and coach with a boutique consultancy that leveraged The BluePrint Toolset to drive changes in Leadership, Culture, and Team engagement. In 2022, Ali became part of The BluePrint Toolset ownership group, and was honored to be appointed President and CEO as the organization undertook several operational changes including automation, and a new strategic direction.

Building joy in work and communities is not just a career for Ali, but also a passion. Actively involved in several community organizations, Ali is dedicated to improving the lives of all. With a focus on developing leadership skills for young women, and other groups who have been historically disenfranchised, Ali meets people and teams where they are and helps create a roadmap to success.

Amy Young - LI-1
Director of Research and Application

Amy M. Young

Amy M. Young is a faculty member at the Ross School of Business at University of Michigan and currently serves as the faculty director of the Center for Positive Organizations Consortium.  She is also an adjunct research professor in Michigan Medicine Department of Radiology where she studies organizational factors that foster employee wellbeing within healthcare settings. She received her Ph.D. in psychology from the University of Michigan. 

In addition to her work within the university, Young enjoys using science to identify practical solutions for companies and organizations.  She is the co-creator of The BluePrint ToolsetÒ designed to measure beliefs at the leadership, organizational, and individual level that are key for developing positive work environments.  Based on the fields of positive psychology and organizational change, these tools are currently being used internationally to enhance employee wellbeing, organizational performance, and corporate value.

She has worked with numerous Fortune 500 companies in the financial, manufacturing, consumer products, automotive, and health care industries and has consulted for companies such as Kellogg, Honeywell, PwC, Abbott Pharmaceuticals, UTC, AMEX, Unilever, and many others. 

Taras Headshot 2023
Chief Technology Officer

Taras Zubyak

Taras Zubyak is the visionary CTO renowned for his profound love for playing with complex data structures and his remarkable leadership skills. With over a decade of experience in the technology industry, Taras has earned a reputation as an expert in his field, consistently driving innovation and spearheading transformative projects.

As a passionate advocate for data-driven decision-making, Taras thrives on unraveling the intricacies of complex data structures and making them palatable and easy to understand. His deep understanding of algorithms and data organization allows him to uncover hidden insights and develop cutting-edge solutions that push the boundaries of what is possible.

 Leading a team of 12 highly skilled developers, Taras fosters an environment of collaboration, creativity, and continuous learning. His exceptional leadership style encourages his team members to explore their full potential and embrace challenges. Taras believes in providing a nurturing environment where individuals can grow both professionally and personally. 

Taras is a lifelong learner and is constantly at the forefront of emerging technologies and industry trends. His commitment to staying ahead of the curve ensures that his team remains at the cutting edge of technological advancements.

Outside of work, Taras enjoys spending time with his family and mastering his cooking skills.

Charmin Headshot (cropped)
Director of Operations

Charmin Rockwell

Charmin is the Director of Operations and Customer Relations for the BluePrint Toolset®. She specializes in helping clients get results in their lives, personally and professionally, by utilizing the proven strategies, education, and tools developed by The BluePrint Toolset®. Relying on lessons learned from her years of being a business owner, Charmin’s work focuses on making positive workplaces through career planning in the workplace, executive coaching and creating high performance work cultures. Her forte’ is helping people and organizations shift from a “have to” workplace to a “want to” workplace, bringing Joy in the process.

Charmin is an experienced business owner, career development professional, executive coach, performance consultant and professional speaker. Since the mid-2000’s, Charmin has assisted individuals and organizations in achieving their personal and professional goals through career counselling, facilitating, and performance management consulting.

Gabe-10 (edited)
Director of Human Resources and Strategy

Gabe O'Brien

With over a decade of dedicated service in the energetic realm of Human Resources, Gabe has established himself as a seasoned HR professional with a passion for driving organizational excellence. His career spans a variety of industry sectors, from leading HR growth and scaling initiatives for renowned tech companies, to contributing his expertise to nonprofit organizations with a commitment to social impact. His tenure in the fast-paced media industry, where innovation meets talent, equipped Gabe with a unique understanding of creative talent management in a dynamic, vibrant landscape.

As a strategic HR leader, Gabe excels in aligning HR practices with business goals. He's known for crafting and executing strategies that elevate organizational performance while fostering a culture of growth, inclusivity, and diversity. His passion for people and his unwavering commitment to employee well-being make him a trusted advisor for both executive leadership teams and employees. Gabe believes in creating workplaces where individuals are encouraged to thrive and businesses prosper, while supporting change initiatives.